Successful companies rebrand quite often. In fact, Dunkin Donuts, Energizer, Mastercard, and Android have received major attention in the last couple of years.
Business executives rebrand for a several reasons. It may be to introduce new products or services, change the company’s vision, seek to attract new talent, expand the targeted audience or enhance differentiation from the competition.
However, before deciding if it’s the right time to rebrand your business, there are some important questions to consider. For there’s more to it than simply changing the logo, design, or style. You need to ask yourself “What does my current brand say about my business?” “What message do we want to send with the new brand?” “How will the new brand differentiate us in the industry or marketplace?” “Is rebranding even necessary to achieve our goals?” “What are our goals?”
No matter your reasons, rebranding your business may seem a little daunting at first. But we can assure you that with the right resources, it’s well worth the effort!
Our team can help you find answers to all your questions and plot a course for a successful rebranding experience. We’d be delighted to collaborate with you on a detailed brand strategy including well-researched buyer personas, an appropriate brand voice and imagery, colors and font styles to define and visualize your new brand. Because, if our own experience is any indication, we’re sure you’ll wish that you had rebranded sooner!